Snoozebox is a highly innovative concept which offers a unique experience, combining temporary hotel accommodation with all the mod cons and amenities of a hotel, from free wifi to air conditioning – not to mention comfortable beds and its own bathroom. This portable hotel allows guests to be at the very heart of the action, whether that’s the Grand Prix or the Download Festival. And now Snoozebox, conceived four years ago as an alternative to conventional accommodation for festivals, sports events and special occasions, has launched a new, vastly improved design which will start to be seen at events in 2015.
Small but perfectly formed, the new Snoozebox rooms offer everything a visitor needs for a short stay at any event or location. Expandable units, mounted on trailers, provide six Snoozebox rooms per trailer which are just over 7.5 square metres in size (3.6m x 2m x 2m). The new design delivers additional room space through expanding sides. Two upper level room units, each offering two bedrooms, can be placed on top of the lower level, providing additional rooms. Once in place, the two storeys of Snoozeboxes are each accessed by stairs with a walkway leading to each room. Each room has four bunk beds cleverly stowed within the interior space which can be converted to accommodate four singles, or a double and two singles or one kingsize bed. Each room has an en-suite bathroom with a toilet, basin and shower. The bathroom space has been designed as a stylish wet room with a flared wall giving a sense of spaciousness and freedom of movement, but also ingeniously provides a dry hanging area for towels and clothes.
During the day, the Snoozebox hotel rooms convert to a living room with storage space, TV, free Wifi, air-conditioning, heating and a safe. When guests first enter the room, they are greeted with a finely upholstered sofa on one side and a contemporary desk on the other. The beds can be accessed with pull-down handles disguised as shadow lines –rooms will have been made up into the bedroom configuration of the guests’ choice before they arrive.
Snoozebox has partnered with leaders in engineered mobile solutions and the award-winning design firm Tangerine together with logistic and deployment experts Procar International. The new Snoozebox has been engineered and manufactured by A. Smith Great Bentley coachbuilders and John Dennis Coachbuilders. When travelling, the room compresses to fit a standard trailer. When the Snoozebox is set up at its destination, the rooms double in size as the sides are expanded; an integrated covered walkway is then set in place along both sides.
The joy of Snoozebox accommodation is that it works perfectly for people who simply want a comfortable base but intend to be out all day at a sports event, festival or special occasion. Festival culture now appeals to such a wide range of people from teenagers to families, to festival veterans. The fact that tickets for many music festivals sell out on the first day bears testament to the enduring popularity of these events; each summer new festivals are added to the calendar. The lure of life under canvas or in a yurt appears to have waned, especially given the vagaries of the English weather, and the standard of shower and toilet blocks at many events. A poll by Festival Census* found that people don’t like to sacrifice comfort and would prefer accommodation which is safe, waterproof, with a flushing toilet, a warm shower, comfortable beds and a location close to the action.
The community of ‘Snoozeboxers’ has gathered momentum too. For example, like-minded visitors to Silverstone during the Formula 1 enjoy the opportunity to meet fellow petrol-heads and enjoy the communal hotel bar areas. Likewise, music festival visitors take advantage of the Snoozebox social space for a breather from the main stages during the morning and early afternoon. In Edinburgh, visitors to the Festival appreciate an affordable base, close to the centre of the city.Visitors to a Snoozebox hotel will be greeted by friendly staff who will show them to their room, explain how everything works, will demonstrate how the beds become sofas in the day time and will provide details about the restaurant and the social areas, along with any entertainments and are well informed about the event itself and can help guests get the most out of it.
Lorcán Ó Murchú, CEO of Snoozebox says: ‘Snoozebox is about bringing an innovative new concept to the hotel market. We put our guests right at the heart of the action, making their event experience bigger, deeper and longer. The Snoozebox Club is becoming quite the vibrant community of event enthusiasts.”
Since its launch in 2011, Snoozebox has been at the heart of major sporting and cultural events, taking in a range of fixtures within the UK such as motorsports, golf and rugby as well as major festivals such as Glastonbury, Edinburgh and Hay. In 2015, Snoozebox will be based at a host of UK events including the British Grand Prix, Isle of Man TT, Glastonbury, Edinburgh Festival, the Rugby World Cup.With the prototypes built, manufacturing plans are now underway and the first next generation Snoozebox portable hotel rooms will start to debut at 2015 events in the UK. The new designs sport an impressive new livery featuring the Snoozebox ‘ZZZ’ in strong black and silver on its fleet of sleek new trailers.The existing fleet of Snoozebox hotels will continue to be deployed. There are currently permanent Snoozebox hotels at Silverstone and the Eden Project in Cornwall which opened in October 2014. There are plans for further long-term Snoozebox hotels at locations including Edinburgh and Aberdeen.
Snoozebox rooms can cost from as little as £99 per night to stay in Edinburgh during the Festival to £1599 for two people for four nights with breakfast and dinner each day for the British Grand Prix. www.snoozebox.com