Posts Tagged ‘Brand Weekly Magazine’

Mixed Reactions on the Channel 4 Rebrand

by Jordan Kensingtonon October 9, 2015
Channel 4 has recently unveiled its new logo.The refreshed identity reflects Channel 4’s public service remit focussed on innovation, diversity and taking creative risks and is the latest evolution of a brand that has existed in its current form for over a decade. The new on screen identity for Channel 4 will be visible across […]

London Buses new target for Advertising spend

by Lisa Turneron July 2, 2015
Exterion Media, has announced that, it has equipped 500 London buses with beacon technology. Beacons play a vital role in the company’s Urban Activation strategy to connect consumers with brands via innovative technology. The brand is already working with leading brands to deliver welcomed information and entertainment to 300,000+¹ London bus-riders every day. The solution, […]


Dixons Carphone Group Licenses APT’s Test & Learn Software

by Gordon Williamson November 28, 2014
Applied Predictive Technologies (APT) announced today that Dixons Carphone, the recently merged electrical and telecoms retailer, has signed an agreement to license APT’s Test & Learn® software.  Known for their brands Currys, PC World, Carphone Warehouse and Dixons Travel, Dixons Carphone will use APT’s software to improve its data-driven decision-making capabilities across merchandising, pricing, marketing, […]

Winter Palace Vodka announces Bronze sponsorship deal with the Urban Music Awards

by Gordon Williamson November 5, 2014
Winter Palace vodka is made from wheat grown in the north of France and is distilled six times then combined with fresh spring water from the Cognac region. The result is a spectacularly smooth, clean and refreshing vodka and the company have just announced a Bronze sponsorship deal with leading worldwide music organisation , the Urban […]

The Character advert for JOHNNIE WALKER BLUE LABEL features world-champion free diver Guillaume Nery

Johnnie Walker launches new global advertising campaign

by Gordon Williamson October 31, 2014
JOHNNIE WALKER®, the world’s leading Scotch Whisky brand, has launched a new global advertising campaign bringing to life the unique character of four of the brand’s luxury whiskies. The ‘Character’ campaign plays a key role in the brand’s luxury marketing strategy which has broken new ground through high profile online content and experiential events in recent […]
ashleigh coyle3


by Gordon Williamson October 31, 2014
One of UK’s leading Entertainment, Events, Brand  and Marketing Communications firm, IEG Global, which has worked with several brands including; Panasonic, Kickers, Samsung Mobile, MAC Cosmetics, Corona Extra, British Airways and more within the Events , Films and Entertainment, sports, art and other sectors, has today announced it has signed a 4 year exclusive management […]


Evian’s new TV ad guaranteed to make you feel like a baby!

by Gordon Williamson October 28, 2014
Water can be the hardest thing to market!! or can it???  Evian makes it looks so simple with new advert guaranteed to tap into your inner childhood. Watch here and tell us whether you don’t feel the urge to connect to your inner baby!!

Full Titlt Launch exciting new campaign

by Jordan Kensingtonon October 25, 2014
Some of the most interesting stories are created or told at Full Tilt. Being able to share these stories and the intrinsic enjoyment of playing games such as poker, casino or slots is key to the new Full Tilt brand. Going forward, the Full Tilt product, marketing and branding will focus very much on sharing […]

st-moriz products

Self-Tanning brand continues partnership with TV awards

by Lisa Turneron September 14, 2014
St. Moriz are one of the longest running sponsors of the National Reality TV Awards after partnering together in 2011 for the first ever annual National Reality TV Awards . The self-tanning brand has gone from strength to strength and transforming themselves into an award winning brand with awards from the Cosmo Beauty Awards and […]

Big winners announced at last night’s successful 1st annual Consumer Choice Awards

by Lisa Turneron May 29, 2014
 Twitter, Virgin Atlantic, Tesco, St. Moriz, Barry M, Nokia and Boots were just a few big winners at  last night’s 1st annual Consumer Choice Awards. With over 127,560 consumers nominating for the various categories and over 1 million plus votes received. The anticipation and excitement was clear for all the key brands in attendance. The Consumer […]