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London’s Leading Luxury Magazine, Chelsea Monthly announces Revamp!

by on June 17, 2014
 

 IEG Global, London’s leading luxury magazine publisher and events company, today announced the revamp of the digital and print offering for  Chelsea Monthly, its leading luxury and lifestyle magazine to celebrate it’s 3rd anniversary.

Readers will be able to access a brand new, revamped version of the site at www.chelseamonthly.com from  the 25th of June 2014
The redesign is a crucial step in maintaining and growing our digital audience.  We have seen a phenomenal growth for our online audience in the UK and abroad. Hence, our main focus is delivering a platform that is appealing to advertisers and consumers alike”, says David Foster, Advertising Manager at  Chelsea Monthly.
The relaunch of the new Chelsea Monthly website, which offers a new intuitive navigation, easy to access tools and a better user community, forms part of the IEG Global’s company strategy to offer readers quality information on a user friendly platform.
The team has worked closely with the Chelsea Monthly audience as well as web design experts to come up with a new innovative website that speaks directly to its core target  audience whilst opening up a much more seamless interactive experience. Chelsea Monthly Magazine boasts a local audience of over 250,000 unique browsers and over 1,500,000 impressions on a monthly basis.

Chelsea Monthly  will now feature a responsive design, offering users the best experience, no matter what device they are accessing it from whether it’s a tablet, mobile phone or computer. Visitors will see an aesthetically pleasing and functional version of the site, with more in depth focus on luxury Travel, Food, Drinks, Gadgets, Fashion, Property and Entertainment reviews. The new digital site will also include micro mini sites dedicated to key areas of interest to target audience such as Travel . The Travel section will now feature weekly reviews, in depth destination guides, and discounted offers.

A key focus of the new website will be it’s user community. The community platform has been enhanced and users will now be able to submit reviews, ‘like’ content and have the  additional option to log into chelseamonthly.com via  Facebook, Twitter and other social networks. This will facilitate the sharing of content, interactivity and online  commentary between other readers. Registered users will also receive a weekly branded Chelsea Monthly newsletter, with links to new posts, competitions and tips on the best luxury places to eat, sleep, and drink in time for the weekend. The newsletters will be sent out every Friday.

This month's issue of Chelsea Monthly
 
August also sees the 3rd anniversary of  Chelsea Monthly magazine since it’s launch by the then Mayor of the Royal Borough of Kensington & Chelsea, CClr. Julie Mills on the 20th of August 2011 at the Kings Road in Chelsea. From the 1st of August, the magazine which was free from it’s launch will now include a charge of £2.99 per copy and be made available via distribution points across, Chelsea, South Kensington , Knightsbridge and online via our subscriptions page. Readers will receive added value as 10 pages will be dedicated to our new  Voucher Programme which will provide a plethora of discounted vouchers for our readers.  “We wanted to provide our readers with additional value for their money especially our loyal readers who have picked up Chelsea Monthly for free in previous years. Having 10 pages of 20%- 50% discounts off luxury trips, restaurants, products, hotels, shops and more gives our magazine added value as an asset for the reader” added , Steve Campbell , Marketing Manager, Chelsea Monthly. 
 
Chelsea Monthly TV launched earlier this year (2014) will also be revamped with a Micro site which will be geared at adding that extra edge to our coverage. TV shows currently in production for Chelsea Monthly TV include;  The Luxury Show, Rate My Date, The Travel Show,  Official European Charts, Chelsea Monthly meets…  and the shopping network.  Chelsea Monthly TV  will be working in partnership with Showcase on Sky channel 192 providing content for both  TV  and the Chelsea Monthly OnDemand platform for the brand.  TV Presenter, Louise Gookey has been signed up as the face of the channel and will host a series of brand led shows including covering events and more from July 2014. 
 
The magazine’s events arm in partnership with IEG Global  will continue to produce luxury events including ; National Luxury & Lifestyle Awards, Consumer Choice Awards, British Young Business Awards, Blueberry Nation (luxury shopping event) and the brand new annual National Film Awards.
 
www.chelseamonthly.com  Digital Revamp goes  live on the 25th of June  2014