IEG Global, London’s leading luxury magazine publisher and events company, today announced the revamp of the digital and print offering for Chelsea Monthly, its leading luxury and lifestyle magazine to celebrate it’s 3rd anniversary.
The team has worked closely with the Chelsea Monthly audience as well as web design experts to come up with a new innovative website that speaks directly to its core target audience whilst opening up a much more seamless interactive experience. Chelsea Monthly Magazine boasts a local audience of over 250,000 unique browsers and over 1,500,000 impressions on a monthly basis.
Chelsea Monthly will now feature a responsive design, offering users the best experience, no matter what device they are accessing it from whether it’s a tablet, mobile phone or computer. Visitors will see an aesthetically pleasing and functional version of the site, with more in depth focus on luxury Travel, Food, Drinks, Gadgets, Fashion, Property and Entertainment reviews. The new digital site will also include micro mini sites dedicated to key areas of interest to target audience such as Travel . The Travel section will now feature weekly reviews, in depth destination guides, and discounted offers.
A key focus of the new website will be it’s user community. The community platform has been enhanced and users will now be able to submit reviews, ‘like’ content and have the additional option to log into chelseamonthly.com via Facebook, Twitter and other social networks. This will facilitate the sharing of content, interactivity and online commentary between other readers. Registered users will also receive a weekly branded Chelsea Monthly newsletter, with links to new posts, competitions and tips on the best luxury places to eat, sleep, and drink in time for the weekend. The newsletters will be sent out every Friday.