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Jack Daniel’s love affair with Frank Sinatra or is it the other way round?

by on November 25, 2013
 

Jack Daniel’s is a brand already recognised worldwide. When it comes to Whisky, Jack has certainly been the number one choice amongst consumers worldwide and in the run up to what would have been Sinatra’s 100th birthday in 2015, Jack Daniel’s has launched a very special edition whisky to honour how much he loved Jack Daniel’s – Frank was never paid to be a brand ambassador, yet always had a glass close by on stage, developed his own gentleman’s club around it (designing a badge logo himself) and was even buried with a bottle!
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Now, that’s brand marriage in the best context. The whisky is matured in special “Sinatra Barrels”, each handpicked by the Master Distiller, this is a very premium drink deserved to be enjoyed by whisky lovers and Sinatra fans alike. How do we know? We have had the pleasure of giving it a go at our Brand Weekly offices and it’s a thumbs up even from non Sinatra fans in the left wing.

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