Brand Weekly Italy
-
LATEST ARTICLES
 

Nikon targets consumers with new I AM DIFFERENT campaign

by Gordon Williamson November 3, 2014
Nikon today announces the launch of I AM DIFFERENT, a major new integrated marketing campaign designed to inspire photographers to explore the world of photography through their own individual perspective.Understanding that photographers strive to be different through the images that they capture, Nikon will inspire and enable those at every level to achieve their ambitions […]

Johnnie Walker launches new global advertising campaign

by Gordon Williamson October 31, 2014
JOHNNIE WALKER®, the world’s leading Scotch Whisky brand, has launched a new global advertising campaign bringing to life the unique character of four of the brand’s luxury whiskies. The ‘Character’ campaign plays a key role in the brand’s luxury marketing strategy which has broken new ground through high profile online content and experiential events in recent […]

Bell Pottinger Wired strengthens corporate digital offer with appointment of Harvey Smith  

by Gordon Williamson October 31, 2014
Bell Pottinger has appointed Harvey Smith as an Associate Partner to strengthen its integrated offer for financial and professional services clients within its digital consultancy.   Smith joins Bell Pottinger Wired, one of the UK’s leading digital consultancies, with more than 20 years’ experience. He previously set up his own digital marketing agency, Initio Consulting, before […]

Clinique aims for direct contact with consumers via the Orb

by Gordon Williamson October 31, 2014
Something for the weekend… Clinique, the UK’s number one premium beauty brand*, will be launching a social media activated art installation – The Orb – in the heart of London’s vibrant Covent Garden. Standing at eight metres above the ground, this four metre round glowing sphere will glow brighter with social media mentions of #CliniqueGlow.At […]

MODEL & TV PRESENTER , ASHLEIGH COYLE SIGNS EXCLUSIVE MANAGEMENT DEAL WITH INVINCIBLE ENTERTAINMENT GROUP

by Gordon Williamson October 31, 2014
One of UK’s leading Entertainment, Events, Brand  and Marketing Communications firm, IEG Global, which has worked with several brands including; Panasonic, Kickers, Samsung Mobile, MAC Cosmetics, Corona Extra, British Airways and more within the Events , Films and Entertainment, sports, art and other sectors, has today announced it has signed a 4 year exclusive management […]

Evian’s new TV ad guaranteed to make you feel like a baby!

by Gordon Williamson October 28, 2014
Water can be the hardest thing to market!! or can it???  Evian makes it looks so simple with new advert guaranteed to tap into your inner childhood. Watch here and tell us whether you don’t feel the urge to connect to your inner baby!!