Blue Diamond Almond Breeze® is investing £1.5m in a national TV advertising campaign focusing on the calorie and saturated fat difference between Almond Breeze® Unsweetened and skimmed milk.The campaign launched on 29th December and features its Goodness is Now Gorgeous creative and will be aired on channels including ITV, Channel 4, Sky 1, Sky Arts, Sky Atlantic, Sky Living and Sky Movies, with a peak in January.
John Beadle, MD of Blue Diamond Consumer Brands Europe, said: “We are seeing a phenomenal response to our Almond Breeze® range and want to share the health and taste messages with a broad consumer audience. The campaign will launch at a time when milk alternatives sales stand at £185m, a 21% growth YOY[i]. Almond milk is driving growth in the market, second only to Soya. Healthy living is front of mind in the new year so it’s the perfect time for Almond Breeze® to be on TV.”
The campaign highlights that Almond Breeze® Unsweetened has half the calorific content of skimmed milk, is low in saturated fat, dairy free and made with the finest Californian almonds which make it delicious.
The Blue Diamond Almond Breeze® range comprises Original, Unsweetened, Reduced Sugar and Chocolate flavours and recent launches include Almond Breeze Iced Coffee, the UK’s first dairy free iced coffee which was introduced in summer 2014.