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Dixons Carphone Group Licenses APT’s Test & Learn Software

by Gordon Williamson November 28, 2014
Applied Predictive Technologies (APT) announced today that Dixons Carphone, the recently merged electrical and telecoms retailer, has signed an agreement to license APT’s Test & Learn® software.  Known for their brands Currys, PC World, Carphone Warehouse and Dixons Travel, Dixons Carphone will use APT’s software to improve its data-driven decision-making capabilities across merchandising, pricing, marketing, […]

Winter Palace Vodka announces Bronze sponsorship deal with the Urban Music Awards

by Gordon Williamson November 5, 2014
Winter Palace vodka is made from wheat grown in the north of France and is distilled six times then combined with fresh spring water from the Cognac region. The result is a spectacularly smooth, clean and refreshing vodka and the company have just announced a Bronze sponsorship deal with leading worldwide music organisation , the Urban […]

United Colors of Benetton develops #IBelong Campaign in support of UNHCR’s aim to end statelessness by 2024

by Gordon Williamson November 5, 2014
The United Colors of Benetton’s #IBelong creative campaign gives a face and voice to the world’s invisible stateless people.  The visual tools and products developed by United Colors of Benetton will galvanize the general public helping UNHCR reach its goal of 10 million supporters in ten years to end statelessness. At least ten million people […]

Nikon targets consumers with new I AM DIFFERENT campaign

by Gordon Williamson November 3, 2014
Nikon today announces the launch of I AM DIFFERENT, a major new integrated marketing campaign designed to inspire photographers to explore the world of photography through their own individual perspective.Understanding that photographers strive to be different through the images that they capture, Nikon will inspire and enable those at every level to achieve their ambitions […]

Johnnie Walker launches new global advertising campaign

by Gordon Williamson October 31, 2014
JOHNNIE WALKER®, the world’s leading Scotch Whisky brand, has launched a new global advertising campaign bringing to life the unique character of four of the brand’s luxury whiskies. The ‘Character’ campaign plays a key role in the brand’s luxury marketing strategy which has broken new ground through high profile online content and experiential events in recent […]

Bell Pottinger Wired strengthens corporate digital offer with appointment of Harvey Smith  

by Gordon Williamson October 31, 2014
Bell Pottinger has appointed Harvey Smith as an Associate Partner to strengthen its integrated offer for financial and professional services clients within its digital consultancy.   Smith joins Bell Pottinger Wired, one of the UK’s leading digital consultancies, with more than 20 years’ experience. He previously set up his own digital marketing agency, Initio Consulting, before […]

Clinique aims for direct contact with consumers via the Orb

by Gordon Williamson October 31, 2014
Something for the weekend… Clinique, the UK’s number one premium beauty brand*, will be launching a social media activated art installation – The Orb – in the heart of London’s vibrant Covent Garden. Standing at eight metres above the ground, this four metre round glowing sphere will glow brighter with social media mentions of #CliniqueGlow.At […]

MODEL & TV PRESENTER , ASHLEIGH COYLE SIGNS EXCLUSIVE MANAGEMENT DEAL WITH INVINCIBLE ENTERTAINMENT GROUP

by Gordon Williamson October 31, 2014
One of UK’s leading Entertainment, Events, Brand  and Marketing Communications firm, IEG Global, which has worked with several brands including; Panasonic, Kickers, Samsung Mobile, MAC Cosmetics, Corona Extra, British Airways and more within the Events , Films and Entertainment, sports, art and other sectors, has today announced it has signed a 4 year exclusive management […]

MODEL & TV PRESENTER , ASHLEIGH COYLE SIGNS EXCLUSIVE MANAGEMENT DEAL WITH INVINCIBLE ENTERTAINMENT GROUP

by Gordon Williamson October 31, 2014
One of UK’s leading Entertainment, Events, Brand  and Marketing Communications firm, IEG Global, which has worked with several brands including; Panasonic, Kickers, Samsung Mobile, MAC Cosmetics, Corona Extra, British Airways and more within the Events , Films and Entertainment, sports, art and other sectors, has today announced it has signed a 4 year exclusive management […]

Evian’s new TV ad guaranteed to make you feel like a baby!

by Gordon Williamson October 28, 2014
Water can be the hardest thing to market!! or can it???  Evian makes it looks so simple with new advert guaranteed to tap into your inner childhood. Watch here and tell us whether you don’t feel the urge to connect to your inner baby!!