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CO-OPERATIVE BANK CONTINUES BRAND REVIVAL

by Lisa Turneron March 29, 2015
NEW ADVERTISING CAMPAIGN CENTRES ON ETHICAL CREDENTIALS AND BRINGS TO LIFE THE BENEFITS OF CURRENT ACCOUNT SWITCHING OFFER FOR CUSTOMERS The Co-operative Bank is today launching a major new advertising campaign as part of its continued reinvestment in its brand. The campaign aims to bring to life the Bank’s ethical credentials and drive customer acquisition […]
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Durex reveals final chapter of its Connect campaign

by Lisa Turneron March 23, 2015
Durex today revealed the final chapter of its ‘Durex Connect’ campaign by releasing a smartphone app that helps us do exactly that, just in time for Earth Hour (www.earthhour.org). After an elaborate set-up three weeks ago teasing a technological breakthrough that could revolutionise our sex lives, a viral video (http://youtu.be/O925jNVmpOQ) viewed by over 40 million […]

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The world’s first mag, tv and social network platform for girls launches

by Lisa Turneron February 10, 2015
The world of social media is growing each year especially across Europe, Asia and other continents. Analysts have witnessed a rise of consumers flocking to social networks to fuel our basic need to connect, interact and share with others worldwide. A brand new network has launched today with the aim of revolutionizing the traditional social […]
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Clear Channel UK appoints ITV’s Sarah Speake as Chief Marketing Officer

by Lisa Turneron January 27, 2015
Clear Channel UK appoints ITV’s Sarah Speake as Chief Marketing Officer Clear Channel UK this month announced it has appointed Sarah Speake to the new post of Chief Marketing Officer. Reporting to CEO Andrew Morley, Sarah will join the outdoor media owner’s UK management board with responsibility for driving all Marketing strategy across Clear Channel’s […]

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National Film Awards 2015 nominations are announced

by Lisa Turneron January 12, 2015
The National Film Academy has today announced the nominations for the prestigious National Film Awards 2015. The NFA is the only motion picture awards ceremony worldwide to be held in the UK, North America, South America, Australia and Asia with all categories nominated and voted for by movie fans in each territory. This year’s 1st […]
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NEW REFRESHINGLY ADVENTUROUS MARKETING CAMPAIGN FOR CRABBIE’S

by Lisa Turneron January 4, 2015
Halewood International, the UK’s leading independent drinks manufacturer, has launched a new multi-platform marketing campaign across Radio, outdoor, PR, social media and trade press, for its Crabbie’s Alcoholic Ginger Beer variants. The new Refreshingly Adventurous campaign takes the brand in a new direction, tasking four up and coming artists, to create and develop concepts of […]

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Blue Diamond Almond Breeze kicks off TV campaign for Jan worth 1.5 million

by Lisa Turneron January 4, 2015
Blue Diamond Almond Breeze® is investing £1.5m in a national TV advertising campaign focusing on the calorie and saturated fat difference between Almond Breeze® Unsweetened and skimmed milk.The campaign launched on 29th December and features its Goodness is Now Gorgeous creative and will be aired on channels including ITV, Channel 4, Sky 1, Sky Arts, […]
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Wrigley recruits Actor Ashton Kutcher for new TV Commercial

by Lisa Turneron January 4, 2015
Extra, the UK’s no.1 gum brand is launching a new television advert this month starring high profile Hollywood actor Ashton Kutcher. The activity kicks off the brand’s £15m marketing campaign in 2015 and promotes its ‘Eat Drink Chew’ message, highlighting the oral care benefits of sugarfree gum.  This year-long advertising campaign airing on TV, sees […]

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Preparations kick off for the Scottish Newspaper Society Awards

by Lisa Turneron January 1, 2015
Scotland’s ‘momentous’ year in the spotlight is expected to attract a record number of entries for this year’s annual Scottish Press Awards, which launches today. The Commonwealth Games, Ryder Cup and the Scottish independence referendum focused world attention on Scotland, and Scottish media played a central role in analysing and documenting each event for a […]
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New Era for British African Cinema has arrived!!

by Lisa Turneron December 8, 2014
Last Friday (5th of December) Brand Weekly was invited to the Odeon Cinema in Greenwich for the  premiere of Afuas Diary a film written by Bibi Owusu Shadbolt and starring  Actress/Model and Television Presenter, Cleopatra Wood .  The African themed feature  was filmed in the UK and Ghana featuring a stellar cast& crew  including the […]