LATEST ARTICLES
 
sarahspeak

Clear Channel UK appoints ITV’s Sarah Speake as Chief Marketing Officer

by Lisa Turneron January 27, 2015
Clear Channel UK appoints ITV’s Sarah Speake as Chief Marketing Officer Clear Channel UK this month announced it has appointed Sarah Speake to the new post of Chief Marketing Officer. Reporting to CEO Andrew Morley, Sarah will join the outdoor media owner’s UK management board with responsibility for driving all Marketing strategy across Clear Channel’s […]
nfa picture

National Film Awards 2015 nominations are announced

by Lisa Turneron January 12, 2015
The National Film Academy has today announced the nominations for the prestigious National Film Awards 2015. The NFA is the only motion picture awards ceremony worldwide to be held in the UK, North America, South America, Australia and Asia with all categories nominated and voted for by movie fans in each territory. This year’s 1st […]

Crabbies

NEW REFRESHINGLY ADVENTUROUS MARKETING CAMPAIGN FOR CRABBIE’S

by Lisa Turneron January 4, 2015
Halewood International, the UK’s leading independent drinks manufacturer, has launched a new multi-platform marketing campaign across Radio, outdoor, PR, social media and trade press, for its Crabbie’s Alcoholic Ginger Beer variants. The new Refreshingly Adventurous campaign takes the brand in a new direction, tasking four up and coming artists, to create and develop concepts of […]
1L Carton UK Chilled Unsweetened Almond Breeze Left - Copy

Blue Diamond Almond Breeze kicks off TV campaign for Jan worth 1.5 million

by Lisa Turneron January 4, 2015
Blue Diamond Almond Breeze® is investing £1.5m in a national TV advertising campaign focusing on the calorie and saturated fat difference between Almond Breeze® Unsweetened and skimmed milk.The campaign launched on 29th December and features its Goodness is Now Gorgeous creative and will be aired on channels including ITV, Channel 4, Sky 1, Sky Arts, […]

ashton

Wrigley recruits Actor Ashton Kutcher for new TV Commercial

by Lisa Turneron January 4, 2015
Extra, the UK’s no.1 gum brand is launching a new television advert this month starring high profile Hollywood actor Ashton Kutcher. The activity kicks off the brand’s £15m marketing campaign in 2015 and promotes its ‘Eat Drink Chew’ message, highlighting the oral care benefits of sugarfree gum.  This year-long advertising campaign airing on TV, sees […]
John McLellan

Preparations kick off for the Scottish Newspaper Society Awards

by Lisa Turneron January 1, 2015
Scotland’s ‘momentous’ year in the spotlight is expected to attract a record number of entries for this year’s annual Scottish Press Awards, which launches today. The Commonwealth Games, Ryder Cup and the Scottish independence referendum focused world attention on Scotland, and Scottish media played a central role in analysing and documenting each event for a […]

afua6

New Era for British African Cinema has arrived!!

by Lisa Turneron December 8, 2014
Last Friday (5th of December) Brand Weekly was invited to the Odeon Cinema in Greenwich for the  premiere of Afuas Diary a film written by Bibi Owusu Shadbolt and starring  Actress/Model and Television Presenter, Cleopatra Wood .  The African themed feature  was filmed in the UK and Ghana featuring a stellar cast& crew  including the […]
dixonscarphone

Dixons Carphone Group Licenses APT’s Test & Learn Software

by Gordon Williamson November 28, 2014
Applied Predictive Technologies (APT) announced today that Dixons Carphone, the recently merged electrical and telecoms retailer, has signed an agreement to license APT’s Test & Learn® software.  Known for their brands Currys, PC World, Carphone Warehouse and Dixons Travel, Dixons Carphone will use APT’s software to improve its data-driven decision-making capabilities across merchandising, pricing, marketing, […]

peugot

PEUGEOT STARS IN NEW REALITY SHOW ‘DASHBOARD DIARIES’

by Jordan Kensingtonon November 28, 2014
If you’ve ever wondered what kind of things the interior of your car sees every day of its life, PEUGEOT can provide the answer. Dashboard Diaries is a series of short films that will be broadcast across PEUGEOT’s various internet channels for three weeks starting on November 24. Dashboard Diaries is an amusing, sometimes hilarious […]
snooze

New design for Snoozebox, the world’s leading portable hotel

by Jordan Kensingtonon November 28, 2014
  Snoozebox is a highly innovative concept which offers a unique experience, combining temporary hotel accommodation with all the mod cons and amenities of a hotel, from free wifi to air conditioning – not to mention comfortable beds and its own bathroom.  This portable hotel allows guests to be at the very heart of the […]